BY REX MPHISA
GENESIS Sporting, a new Zimbabwean sports kits maker, has supplied ZIFA Central Region Division One side Dulibadzimu United with sets of home and away kits in a new marketing strategy expected to be a win – win set up for both the club and the benefactor.
The technical team has also benefitted from the deal which is a new approach in the development and promotion of lower division football long been abandoned by bodies running the country’s grassroots soccer development.
Under the new arrangement the company expects making their returns from the sale of replica jerseys team supporters are expected to buy.
Genesis Sporting says replica jerseys sales will also benefit teams who will retain a percentage of the sales.
“We are a new player in the sportswear industry targeting community teams passionately followed by their supporters.
“Loyal followers will buy their team regalia to boost our sales and in return we will give their team new kits up the 30th man in the squads,” marketing director of Genesis Sporting Zorodzai Damiso said.
“The deal involves Genesis Sporting providing home and away kits as well as dressing the technical team for free in return for provision of official team replica jerseys and the club retains 20% of the sales.”
For profitability, at least 150 replica jerseys should support a full team kit.
The kits will be inscribed with players names or what is requested.
He said while their company is in business, the deal will improve the outlook of grassroots football and bring modern approach supporters assisting their teams indirectly.
Although Zimbabwe is a football crazy nation which however fails to reach dizzy heights of the sport at internationally as a country, supporters do not assist their clubs, an opportunity Genesis Sporting has brought ashore.
Dulibadzimu United Football Club Brand Manager (interim) Jonathan Mongola asked the border town team supporters to support the team by buying the replica jerseys.
“We are saying of late is is difficult to pay monthly subscriptions as a way of supporting our team because generally people do not have disposable cash.
“However when one buys the team’s replica Genesis Sporting will give us 20 percent so in a way one will have contributed immensely to the team,” said Mongola.
“Most teams even in the premiership who do not have sponsorship and are community based are struggling financially and this development will come in handy.
“We are appealing to our supporters to participate by attending matches and buying these replica jerseys because the team will get something,” he said.
“Dulibadzimu United, the only Division One team in Beitbridge Town, hopes one day it will bring top flight soccer into the country’s southernmost town sitting at the border with South Africa.
The team with great potential however runs under serious divisions in the community which has been torn by semi-active social and boozers soccer teams that field they youths.
More than 20 social soccer teams operate in Beitbridge and the sporting community has failed to rally behind a serious active soccer side facing serious financial and talent challenges.
Some players of the outfit have deserted the team to join an otherwise vibrant social soccer side which however holds nothing in talent development and exposure.
Several yesteryear players from clubs like Underhill, Triple B and border Strikers which all tasted premiership football glory lay in limbo without meaningful contributions to the club likely to put Beitbridge on the soccer map again with adequate support.
“The interim executive of the club has also not been doing itself a favour by procrastinating programmes with the presentation of the team to local chiefs vhoTshitauze and vhoMatibe long overdue.
The team is also yet to sign a Memorandum of Understanding with the Beitbridge Municipality while a dinner dance to sell the team to the business community and other stakeholder remains on the planning table.
In recent weeks the team has been losing a number of home and away games but picked up a point when it went hunting at the Midlands State University.